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The Art Price Lab: What it does and why artists love it!

pricing sales & marketing
The Art Price Lab Pricing tool for Artists

Pricing is one of the fastest ways to get pulled out of your creative flow.

One minute you’re deep in the work, the next you’re spiraling:
Is this too much? Too little? What if I’m wrong? What if they say no?

The Art Price Lab exists to stop that spiral.

It’s a pricing and planning tool designed specifically for artists who want clarity, confidence, and consistency, without turning their practice into a cold spreadsheet exercise.

 

The core purpose

The Art Price Lab helps you price their work with clarity, confidence, and consistency, so pricing stops draining energy and starts supporting a sustainable creative life.

Instead of guessing, stress, and self-doubt, it provides:

  • Structure without rigidity

  • Understanding instead of confusion

  • Calm instead of anxiety

The goal isn’t to tell you what your work is “worth.”
It’s to help you understand your numbers well enough to trust yourself.

 

Professional pricing tools, made human

At its heart, The Art Price Lab lets you compare three proven pricing methods side by side:

  • Square inch pricing

  • Linear inch pricing

  • Time + materials pricing

Instead of committing blindly to one approach, you can see how each method changes the final price, and choose what actually fits the work, medium, and your practice.

 

Real-world, artist-aware calculations

Pricing isn’t just size × vibes.

The Art Price Lab factors in:

  • Time spent creating

  • Materials costs

  • Business overhead per piece

  • Location-based wage guidance

This helps you price in a way that supports growth instead of burnout, without pretending those realities don’t exist.

 

Calculate FREE at The Art Price Lab

 

One multiplier. Total clarity.

A single, intuitive multiplier keeps all pricing methods aligned.

As you adjust it:

  • Prices update live

  • Every size and method stays in sync

  • You instantly see how changes ripple across your work

No recalculating. No restarting. No mental gymnastics.

 

Grounded in reality, always adjustable

The Art Price Lab uses minimum wage and cost-of-living data as a grounding reference, not as a rule.

This:

  • Makes numbers feel justified instead of arbitrary

  • Helps you explain prices with confidence

  • Still keeps you fully in control

Everything is adjustable. Nothing is locked in.

 

Pricing memory that grows with you

You can save calculations for individual artworks, so pricing doesn’t reset to zero every time a new piece is made.

Over time, this becomes:

  • A personal pricing history

  • A confidence-building reference

  • A way to stop second-guessing past decisions

You’re no longer starting from scratch, you’re building continuity.

 

Planning tools for sustainable income (Elevate tier)

For artists ready to think beyond single prices, the Elevate tier adds gentle planning tools:

  • Set income goals (monthly, quarterly, yearly)

  • Explore multiple ways to reach them based on:

    • Different sizes

    • Different pricing methods

    • Different mixes of work

You can see unit prices per size and understand how production choices affect income, without pressure or shame.

 

Scenario modeling, not boxing yourself in

Instead of one “right” path, you can:

  • Compare multiple scenarios side by side

  • Understand tradeoffs clearly

  • Choose what fits their energy, time, and capacity

Plans are living and editable, not rigid forecasts.

 

Live feedback, total transparency

There’s no “calculate” button.

Prices update instantly as you type, with:

  • Clear feedback when information is missing

  • No hidden assumptions

  • No silent errors

Everything stays visible, understandable, and calm.

 

Gentle structure, not rigidity

The Art Price Lab guides without forcing.

  • Nothing is declared “the right answer”

  • Intuition is respected, not overridden

  • You stay in control at all times

It supports decision-making without replacing agency.

 

Start pricing FREE at The Art Price Lab

 

No more...

Pricing anxiety
Removes panic around naming a price and lowers the emotional charge around money conversations.

Second-guessing and self-doubt
Provides structure behind intuition so you can trust your numbers and stop spiraling.

Feeling unsupported or alone
Feels like a calm, grounded pricing partner, without judgment.

Overthinking and burnout
Eliminates repetitive mental labor and decision fatigue.

Undervaluing work
Makes underpricing visible by showing the real cost of time, materials, and overhead.

Fear of client pushback
Gives you the confidence to stand behind prices that feel explainable and defensible.

Feeling “bad at business”
Pricing is a learnable skill, not a personal flaw.

 

What makes The Art Price Lab different

Built by an artist, for artists, it’s grounded in lived experience and emotional safety around money.

It is:

  • Educational, not prescriptive

  • Supportive, not extractive

  • Grounded in reality, not hype

It does not promise income.
It does not guarantee outcomes.
It does not override intuition.

What it does offer is clarity, so you can make informed decisions and keep creating.


You Don’t Have to Guess Anymore, Start Free With The Art Price Lab

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Cassidy Austin

I’m a multi-passionate creative, artist, and online art marketing expert who is here making room for you at the table. Welcome to my virtual studio! Stay a while, won’t you? 

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