When Selling Your Art Actually Costs YOU Money: Are you doing this?

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👉 The Art Price Lab

Episode Description
Many artists unknowingly subsidize their collectors by underpricing their work, absorbing costs, and carrying the financial burden of production themselves. While it often comes from generosity or fear of pricing people out, this pattern quietly erodes sustainability and reinforces unhealthy dynamics in the art market.

In this episode of the Art Price Lab Podcast, we unpack what it means to subsidize collectors, why this happens so frequently, and how underpricing shifts financial responsibility away from buyers and onto artists. Pricing is not just a personal decision. It shapes expectations, perceived value, and the long-term health of the creative ecosystem.

This conversation is about moving from scarcity-based pricing into a more grounded, sustainable framework that respects both the artist’s labor and the market context they operate within.

What You Will Learn

• What it actually means to subsidize your collectors
• Why underpricing creates unhealthy market dynamics
• How absorbing costs limits long-term sustainability
• The difference between accessibility and self-sacrifice
• How to begin shifting toward pricing that supports your livelihood

Try Art Price Lab
If you want help applying these ideas to your own work, you can try Art Price Lab FREE here:
👉 The Art Price Lab

Listener Takeaway
If you have ever felt guilty raising your prices or worried about losing buyers by charging more, this episode will help you reframe pricing as part of building a healthier market, not an act of exclusion.